Clean Sweep UK have announced a new corporate logo, reflecting the direction of the company, as well as its vision for the cleaning equipment market for the future.
Clean Sweep UK has grown to have one of the largest and most modern fleets of cleaning equipment in the UK. The Manchester based company can deliver a full range of Scrubber Dryers, Sweepers, Steam Cleaners, Pressure Washers and more anywhere across the UK. Initially focussing on sales and hire, the branding and name change has come at a time when the company is focussing more on its core principles, speed of delivery and expert advice for any site conditions.
Clean Sweep UK prides itself on offering cleaning solutions to its customers, rather than just simply providing machines. Such benefits as next day delivery, on-site training with every machine and servicing and maintenance included as standard lend themselves to a strong cleaning equipment partnership. At a time when financial and operational challenges are at their peak for the majority of businesses. Steve Dennis, Managing Director, explains more:
“Over recent years, we have shifted our business model to provide an industry leading cleaning equipment hire offer to cleaning and FM companies across the UK. This branding change reflects our evolution. Our experiences in the market show that customers prefer the flexibility that hiring offers, only paying for the time they require the machine and they can get the majority of our machines on a next day basis. Servicing is carried out in 24-hour windows for our customers anywhere in the UK. Our simpler logo reflects our simple, hassle-free approach to hire – tell us what needs cleaning and we’ll sort the rest!”
The new logo evokes the clarity of the Clean Sweep UK offer that runs through the core of the business, from the expert advice that their advisors offer to ensure the customer gets the correct machine, to the upfront hire rates, meaning there are no hidden charges. The new typeface lends a modern and clean look, portraying their professional approach to hire.
The new logo comes with a new tagline ‘Your Cleaning Equipment Solution’. Again, the simplicity of the tagline is in keeping with their hire offer, as well as focussing the point that they will work with their customers as partners. Hiring equipment often is not a one transaction deal, and Clean Sweep Hire have already had great success at building long-term relationships with some of the best Facilities Management and cleaning companies in the UK.
“It’s never been a more exciting time to be an employee or partner of Clean Sweep UK, and this new branding reflects our focus and enthusiasm in connecting with our customers, understanding their issues and providing them with a solution. This simple, yet effective brand transformation better represents where the company is today and our vision for the future. Clean Sweep UK remains committed to creating partners for life, and this new representation of Clean Sweep Hire clearly shows how we are focusing on what we do well and can continue to make a difference to our client base.”
With an ever-growing fleet of equipment, as well as further expansions planned in the near future, the next few years could be an exciting time for Clean Sweep UK.
Author – Andy Stephens, Marketing Manager at Clean Sweep UK